No gatekeeping. No vague advice. No ‘just post more on Instagram’.
In this episode, we’re breaking down the real marketing strategies we use to consistently generate leads for our food photography businesses. From Instagram and LinkedIn to past clients, SEO and targeted pitching.
If you’ve ever wondered how photographers actually get clients (without burning out or dancing on TikTok every day), this episode gives you a transparent look at what’s working right now. And how you can build a marketing system that fits your business, your personality and your skill set.
THE LEAD GENERATING STRATEGIES THAT ACTUALLY WORK FOR US
We break down how each of us approaches marketing. We share what’s working on Instagram, the types of content that genuinely generate leads, and how we’ve adapted to the ever-changing social landscape.
We also dive into:
- How we use Instagram and LinkedIn differently
- The power of past clients for repeat + referral business
- The marketing approaches we stopped using (and why)
- Why targeted pitching still works and what makes it effective today
And because so many photographers overlook it, we spend time on the system that has quietly become one of the strongest lead generators for both of us. Optimising your website and using location-based SEO so clients can actually find you.
MORE ABOUT FOCUS & FLOURISH PHOTOGRAPHY BUSINESS TALK
Focus & Flourish is a podcast for food photographers who want to build a business with clarity, confidence, and long-term strategy. Hosted by Marta and Linda, each episode blends honest conversations with practical insights on marketing, pricing, workflows, and client relationships. Helping you grow your creative business without burnout or guesswork.