If you’ve ever wondered whether it’s actually possible to build a successful photography business without burning out – this conversation will feel like a deep exhale.
We’re sitting down with food photographer, educator, and mentor Anja Burgar to talk about what it really takes to grow a business that not only looks good on the outside, but feels good to run behind the scenes. From finding your visual identity to pitching clients with confidence and creating a business that supports your life (not consumes it), this episode is packed with honest insights and practical shifts you can start making today.
INSIDE THIS EPISODE:
If you’ve ever found yourself caught between wanting to grow your photography business and not wanting to completely burn out in the process, this conversation will hit close to home. Because let’s be honest – the industry often glorifies being busy, booked, and constantly creating… but rarely talks about what it actually takes to sustain that long term.
In this episode, we sit down with Anja Burgar, a Slovenia-based food photographer, educator, and mentor who has built a business that spans commercial work, courses, and one-on-one mentoring – all while staying deeply committed to balance. And not the vague, aspirational kind of balance, but something practical, intentional, and built into the way she runs her business every day.
We dive into how Anja developed her signature visual style – that instantly recognisable storytelling – and why finding your style isn’t about copying trends, but about refining what already comes naturally to you. We also explore the often-overlooked skill of client acquisition, and what photographers tend to get wrong when it comes to pitching, positioning, and actually getting booked.
But at the heart of this conversation is something deeper: the decision to build a business that supports your life, not one that constantly demands more from you. Anja shares how her perspective on work-life balance has evolved over time, what a “balanced” week actually looks like in practice, and why avoiding burnout isn’t just a nice-to-have – it’s essential for long-term success.
If you’ve been feeling stretched, inconsistent, or unsure how to grow without sacrificing everything else, this episode will give you a new way to think about what’s possible.