Two years ago, we recorded our most downloaded episode on diversifying income streams as photographers. A lot has changed since then – in our businesses, in the industry, and in how we think about growth.
In this updated episode, we’re sharing what our income mix looks like now, what surprised us about how those shifts happened, and which revenue streams turned out to be worth the time and energy (and which didn’t).
We talk honestly about balancing client work with education, digital products, and experimental ideas – including what we’ve stepped away from and why. We also break down how we decide whether something is sustainable, scalable or simply a distraction.
If you’ve ever wondered whether you should diversify – or felt overwhelmed by the idea of adding ‘one more thing’ – this episode will help you think strategically instead of reactively.
Because diversification isn’t about doing more.
It’s about growing your business in a smarter way.
IN THIS EPISODE:
In this refreshed conversation on diversifying income streams, we revisit one of our most popular topics – this time with two more years of experience, perspective, and clarity.
We reflect on how our income structures have evolved since 2024, including which streams naturally grew, which required more effort than expected, and which we intentionally stepped back from. We discuss what makes an income stream sustainable versus draining, and how priorities shift as businesses mature.
We explore practical considerations like:
– How to evaluate whether a new revenue stream is worth pursuing
– The balance between client work and alternative income sources
– What percentage of revenue realistically comes from one core stream
– Why not every opportunity needs to become a new ‘offer’
– How to test new ideas without destabilising your business
We also talk about the emotional side of diversification – the pressure to scale, the fear of relying on one primary income source, and the difference between building security and building complexity.
If you’re currently relying on one main service or feeling stretched by trying to do too many things – this episode will help you zoom out and think about diversification through a lens of sustainability and long-term strategy.